Who invented this business model, and who is investing in it ?
Is this letter, you will know where this concept comes from. Moreover, we bring you insights about what entities are investing the most in it.
Now that we know what a ghost kitchen is, you may be wondering who came up with this innovative concept. While there isn't a single person who can be credited with inventing ghost kitchens, the idea has been around for quite some time.
In fact, the concept of ghost kitchens can be traced back to the 1990s, when restaurants began to outsource their delivery services to third-party providers. This allowed them to focus on their core business of preparing food, while leaving the logistics of delivery to someone else. 🚚
As the popularity of food delivery services grew, so did the demand for kitchens that were dedicated solely to delivery. The first ghost kitchens were essentially shared commercial kitchens that allowed multiple businesses to operate out of the same space, reducing overhead costs and increasing efficiency. 📈
Today, ghost kitchens have evolved into full-fledged businesses that are dedicated solely to delivery. Some of the biggest players in the ghost kitchen industry include Kitchen United, CloudKitchens, and Zuul Kitchens, which have all raised millions of dollars in funding and are rapidly expanding. 💵
While no one person can be credited with inventing the ghost kitchen concept, it's clear that this innovative idea has taken the food industry by storm. As more and more people turn to food delivery services, the demand for ghost kitchens is only going to continue to grow.
If you're thinking of starting your own ghost kitchen business, it's important to do your research and understand the industry landscape. By staying informed and empowered, you can take the first steps towards building a successful and profitable ghost kitchen business. 🪜
Now let's take a look at who is actually investing in ghost kitchens. As ghost kitchens continue to gain popularity and disrupt the restaurant industry, it's no surprise that investors are taking notice.
One of the biggest investors in ghost kitchens is none other than the ride-hailing giant, Uber. In 2018, Uber acquired the startup Ando, a ghost kitchen that focused on delivery-only meals. The move was part of Uber's broader strategy to expand its food delivery business, Uber Eats, and position itself as a major player in the food industry. 🚖
Other notable investors in the ghost kitchen space include the venture capital firm, Fifth Wall, which raised $200 million in 2020 for its dedicated ghost kitchen fund. Another investor is the real estate company, Brookfield Property Partners, which has partnered with several ghost kitchen operators to provide them with real estate and infrastructure support. 🏭
In addition to traditional investors, some celebrities have also jumped on the ghost kitchen bandwagon. MrBeast, a popular YouTuber, launched his own ghost kitchen in December 2020, serving burgers and chicken sandwiches. Rapper Tyga also got in on the action, launching a delivery-only restaurant called Tyga Bites in partnership with the ghost kitchen operator, Virtual Dining Concepts. 🍣
Overall, the ghost kitchen industry is attracting a diverse group of investors, from tech giants to real estate companies and even celebrities. As the industry continues to grow and evolve, we can expect to see even more players entering the game. So if you're thinking of starting your own ghost kitchen business, now might be the time to get in on the action.
But what company owns ghost kitchens ? You will know it next week.
So, as always,
STAY GHOSTED 👻
